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Research papers

A second generation of multivariate analysis contribution and applications for marketing research

A second generation of multivariate methods is now available for marketing research. This article: shows the specific characteristics and possible links of the second generation methods of multivariate analysis with the traditional first generation...

Catalogue: ESOMAR Congress 1987
Author: Pierre Valette-Florence
September 1, 1987
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Citation

Valette-Florence, P. (1987a, September 01). A second generation of multivariate analysis contribution and applications for marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-second-generation-of-multivariate-analysis-contribution-and-applications-for-marketing-research


Research papers

SME's

Successful enterprises within the whole SME structure are characterized by their high rate of flexibility. This fact forms the strength of SME's with regard to big companies. Flexibility is shown at its utmost in the ability to react effectively on...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: P. van Dijk
June 15, 1987
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Citation

van Dijk, P. (1987a, June 15). SME's. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sme-s


Research papers

Relating internal and external data

The purpose of this paper is to provide a short review of some of the information needs underlying the requirements for a Marketing Management Information System with particular emphasis on relating internal information to external data whether...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Anthony Dent
Company: Burke, Inc.
June 15, 1987
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Citation

Dent, A. (1987a, June 15). Relating internal and external data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/relating-internal-and-external-data


Research papers

Information technology and marketing research

The purpose of the paper is, on a general level, to study the impact of information technology on marketing activities, which is to a great extent relized through marketing research. The examples that are presented focus on the more detailed and...

Catalogue: ESOMAR Congress 1987
Authors: Uolevi Lehtinen, Liisa Valikangas
June 15, 1987
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Citation

Lehtinen and Valikangas (1987a, June 15). Information technology and marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/information-technology-and-marketing-research


Research papers

Introduction

This section, as in earlier editions, concentrates on marketing research techniques. While the section is aimed principally at practitioners and students of market research, it may also prove useful to the market research user as a guide to the...

Catalogue: Consumer Market Research Handbook
Author: Robert M. Worcester
August 1, 1986
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Citation

Worcester, R. M. (1986a, August 01). Introduction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/introduction-2866


Research papers

Sampling

This chapter sets out to explain the concepts behind the use of sampling in market research. It outlines some of the main options available to the survey designer and discusses the way sampling is carried out in practice. More complex topics are only...

Catalogue: Consumer Market Research Handbook
Author: Martin Alan Collins
August 1, 1986
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Citation

Collins, M. A. (1986a, August 01). Sampling. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sampling-2879


Research papers

Segmenting and constructing markets

The purpose of this chapter is to provide an outline of some prominent issues in the area. There is particular emphasis upon marketing considerations and applications. The marketing man can be faced nowadays with bewildering volumes of data, gathered...

Catalogue: Consumer Market Research Handbook
Author: Tony Lunn
August 1, 1986
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Citation

Lunn, T. (1986a, August 01). Segmenting and constructing markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/segmenting-and-constructing-markets


Research papers

Marketing across frontiers

15 years of experience in developing and implementing market modelling techniques for the management of innovation are examined in the light of marketing across frontiers. Particular focus is given to: validation, marketing lesson, consumer responses...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi
June 15, 1986
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Citation

Blanchard, Schneersohn and Hayashi (1986a, June 15). Marketing across frontiers . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-across-frontiers--2778


Research papers

The use of expert systems in marketing

Expert Systems provide a means whereby the knowledge, experience and practices of an organisation can be brought together in easily accessible ways. Hence it becomes possible for the less knowledgeable, experienced or practiced people in an...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: John Davis
June 15, 1986
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Citation

Davis, J. (1986a, June 15). The use of expert systems in marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-expert-systems-in-marketing